River vs Strike

River helps U.S. based customers invest in Bitcoin simply and securely with a focus on long-term saving. Unlike many platforms, River holds all Bitcoin in full-reserve cold storage with multi-signature security and gives users transparency through real-time proof of reserves. This might sound inviting to people who don't want to hold Bitcoin in self-custody but it also means more centralization within Bitcoin.

It supports things like inheritance planning, business accounts, and joint accounts, making it attractive for people who want to treat Bitcoin like serious money. Users can buy Bitcoin instantly, set up automated savings, and send Bitcoin via on-chain or Lightning payments. On top of that, you can earn 3.8% Bitcoin interest on your cash. The app has a clean interface and is designed to be easy to use, earning high ratings on both iOS and Android.

River's mission is to provide a trusted, high-quality experience for people who want to build wealth in Bitcoin without distractions. It aims to give users full control and transparency. While some users note strict ID verification and limited availability outside the U.S., River is praised for its reliability, personal customer service, and focus on security.

Strike's goal is to make worldwide payments in Bitcoin as easy as possible, it offers free on‑chain and Lightning withdrawals, making it flexible and cost‑effective to hold your Bitcoin in self-custody. Its recurring buy feature at no fee costs after the initial setup, makes DCA (dollar‑cost averaging) simple and efficient. Strike also functions as a Lightning wallet, enabling quick micropayments with features like unique payment links and cash-to-Bitcoin transfers, and offers responsive customer support praised by users.

Strike's vision goes beyond being merely another payment app. It aims to democratize financial access, reduce dependency on traditional banks, and promote financial sovereignty by empowering individuals to manage their money independently. Their user-friendly app interface, available on both iOS and Android, highlights simplicity and accessibility with a minimalistic design.

In the US, Strike now offers a powerful Bill Pay feature aiming to reduce reliance on fiat currency and combat inflation by leveraging Bitcoin's appreciating value, with automated tax reporting to simplify the process.

Another Strike feature is the Bitcoin‑backed loan that lets users pledge Bitcoin as collateral and borrow USD with no origination or early repayment fees. Loans can be repaid anytime without penalties.